My silence is proof of a ridiculous surge in work where I'm litter ally having to turn stuff down. Work recently has been so diverse its almost comical, everything from a home furnishing business road show - literally concepting an articulated lorry that showcases furniture and has a range of touch screen devices inside, to a brand strategy and "adcepts" for a motorsport division of a car business, to a store launch design concept for a major sports brand. I've just finished a marketing strategy for a leading education establishment whose proposition was "selling the university to those that have the talent but not the cash" by way of bursaries. Tomorrow Im flogging data services to SME's...this is esentially putting ideas together and then realising them and all I can say as an Art Director is thank fuck for Copywriters!
Its all feeling rather random at the moment... I'll put examples of stuff up as and when I get five minutes as its another interesting example of ideas v execution...in this instance almost all the work has been won on good ideas basically executed.
Comments